More and more families began to enhance the quality of life and at the same time trying to learn new ways of food production, no smoke, no dust, no open flame, temperature-controlled and easy to operate toaster kitchen begins to enter into ordinary families. Relevant data shows that electric oven gets rapid market growth, from 2006 to 2008, toaster market retail sales and retail sales volume growth is 50% and 40% respectively, year on year, by the impact of the global financial crisis in 2008, resulting the growth is slowing, but still maintain a sustained growth, and price fluctuations. However, due to differences in Western cooking habits, domestic appliance market mainstream toaster is not a traditional Western family Electric Oven, but they are all small electric ovens that the appearance, size are similar to the microwave. The monitoring data shows that the volume of 8 liters -12 liters of toaster long dominated the market share has been stable at 35% or more, to the fourth quarter of 2010, retail volume share has reached 46.6%. With the upgrading of the level of domestic life, the small domestic appliance industry is the gradual transformation of the domestic market.
Rapid Development of Domestic Oven Brand
Small home appliance industry has broad prospects for development. In European countries, the average family has more than 30 kinds of small household oven brands. While in China's current average urban households are just three or four small household appliances. With the continuous improvement of the living standards of urban residents, small home appliances in China the demand will continue to grow. The past two years, the small domestic appliance demand annual rate is 30%, is expected in the next few years is still the golden era of the small appliance industry development. Electric oven, as an exotic authentic, initially its market is occupied by ACA foreign brands. But soon, with domestic brands to enhance mastery of product technology, domestic brands limelight completely overshadowed the foreign brands. Reporter survey found that the food made by most families with electric oven is still not enough, the practice is still stuck in the lower level, and the electric ovens use a lower frequency.
Baked Culture of Ovens
Baked goods, is just like the traditional Chinese cooking, need to use professional tools, materials, spices and recipes. Now the major oven enterprises change from the oven selling into a happy selling baked ISP. The innovation value of this business model that consumers can produce their own baked goods on spot, parents can take their children to experience the fun of baking, feel the baking DIY culture during baking, taste their own freshly baked bread and cakes.
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